Public Relations of Rotary...
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Historically Rotarians perpetuated a myth that Rotary should not seek publicity, but rather let our good worlds speak for themselves. A 1923 policy stating that “publicity should not be the primary goal of a Rotary club in selecting an activity” of Community Service was frequently interpreted to mean that Rotary clubs should avoid publicity and public relations efforts. Actually, the 1923 statement further observed that “as a means of extending Rotary’s influence, proper publicity should be given to a worthwhile project well carried out.”
A more modern public relations philosophy was adopted in the mid-1970s that affirm that “good publicity, favorable public relations and a positive image are desirable and essential goals for Rotary,” if it is to foster understanding, appreciation and support for its Object and programs and to broaden Rotary’s service to humanity. Activity public relations is vital to the success of Rotary.
A service project well carried out is considered one of the finest public relations messages of Rotary. It is essential that Rotary clubs make every effort to inform the public about their service projects that have been well performed.
As Rotary clubs and districts consider effective public relations, it is important to remember that when Rotarians think of Rotary, we think of our noble goals and motives. But when the world thinks of Rotary, it can only think of our actions and the service we have performed.
Westport Sunrise Rotary
PO Box 43
Westport, CT 06881-0043
P: 203-454-6446
F: 866-235-5591
www.westportsunriserotary.com
District 7980
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