Rotary's Float in the Rose Parade...


The Rotary International float in the annual Tournament of Roses Parade is undoubtedly the largest public relations project of the Rotary clubs of the United States and Canada. Since 1924 a Rotary float has been entered 21, times including every year since 1981. The famous Pasadena, California, parade is seen by an estimated 200 million people via worldwide television.
Funds for the construction of the Rotary parade entry are voluntarily given by Rotarians and clubs in the U.S. and Canada. The cost of designing, constructing, and flower-covering a Rose Parade float begins at about US$135,000. Hundreds of Rotarians voluntarily travel to Pasadena each year to help put the flowers on the Rotary float.
A multi-district Rotary committee in southern California coordinates planning of the Rotary float and provides hundreds of volunteer hours of service. The Rotary float must portray the annual parade theme, usually depicting one of the worldwide service programs of Rotary International.
Each New Year’s Day, Rotarians take pride in seeing their attractive float and realize they have shared in its construction by contributing a dollar or two to this beautiful public relations project.
PO Box 43
Westport, CT 06881-0043
P: 203-454-6446
F: 866-235-5591
www.westportsunriserotary.com
District 7980